Green Brand Award
LOGONA was awarded the GREEN BRANDS 2013 prize in appreciation of the wholehearted commitment to all matters relating to sustainability.
The international GREEN BRANDS Organisation honours brands, that lay emphasis on environmentally-friendly production, that are always mindful of their own co-responsibility for the preservation of natural resources, and commit themselves to the conservation and balance of nature, and also to sustainable development.
We are proud of the fact that LOGONA is receiving the much sought-after prize: “If you want to be awarded the GREEN BRAND title, paying lip-service to green values does not get you very far. On the contrary – the brands have to comply with a strict catalogue of criteria, which then have to be proved. The members of the jury found LOGONA very convincing because all of us are deeply committed to sustainability – now and in the future.”
There are many examples of the special commitment demonstrated by the medium-sized company located in Salzhemmendorf, Lower Saxony, and one of the most recent was when LOGONA announced that it was withdrawing from the Chinese market. It was felt to be the only reaction possible to the authorities there who had demanded animal tests for registering cosmetic products.
Respect for people, animals and the environment is the our ethical foundation, and for me personally, the issue of animal protection is very important. This is why the fight against animal testing in China and the use of alternative test methods shall continue to be of the utmost priority within the company. Thus, LGOONA is working in close cooperation with the animal rights’ organization PETA, (People for the Ethical Treatment of Animals).